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Byrider is back in Lima

— Originally published by Mackenzi Klemann on Limaohio.com LIMA — Byrider has reopened its Elida Road dealership after a years-long hiatus. The buy here, pay here used car dealership, which formally reopened Sept. 30, has dropped the JD from its name and rebranded as Byrider as the corporate chain seeks a friendlier image. While the Lima…

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Rebranding For Byrider, A Giant Among Buy Here, Pay Here Auto Dealerships

— Originally published by Jim Henry on Forbes.com. J.D. Byrider, a chain of so-called “buy-here, pay-here” used-car dealerships that cater to customers with risky, subprime credit histories or no credit history, is rebranding itself beginning this week, to encourage a more customer-friendly image and to signal improvements aimed at friendlier and faster customer handling, especially online.…

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Each Byrider dealership is independently owned and operated.

*CURRENT SALES PROMOTION ON SELECT VEHICLES DUE AT DELIVERY. ADDITIONAL DOWN PAYMENT OPTIONS AVAILABLE. Does not include tax, title or fees. Limited offer with approved credit on select vehicles at participating dealers. See participating dealer for details. Your down payment on other vehicles may vary. Sample deal: 40 monthly payments of $34.67 per $1000 financed at 21% APR. Your payment and interest rate may differ from the sample deal. Cannot be combined with other offers. Promotion expires the earlier of 90 days or the stated expiration date.